Rural Expo


1st, 2nd & 3rd August, 2021

Sheepvention Rural Expo brings together farming, competitions, innovation, entertainment and paddock to plate education. This event is run by the Hamilton Pastoral and Agricultural Society, attracting over 25,000 visitors to the show and is held in the first week of August each year at the Hamilton Showgrounds. Some of the events included in the show are the Ram Sale, Sheep Show, Victorian Farm Dogs Competition, Livestock Logic Feed Competition, Inventions Competition and the Kids Muster Trail.

The Ram Sale is a unique part of the show, where five rams are sold to Victorian and Interstate vendors in order to demonstrate the diversity of sheep in Australia. The Farm Dogs Competition also attracts huge crowds as does the Sheep Show. The latter is divided into breed categories with the winning sheep awarded a trophy. Other shows at the Sheepvention Rural Expo include the Livestock Logic Feed Competition, Rain Gauge Competition, Wool & Crafts Competition and the Inventions Competition.

The Kids Muster Trail focusses on the education of paddock to plate concepts and sustainability in farming as well as in our own backyards – in a very fun and engaging way.

Sheepvention Rural Expo also showcases sustainability and ethical farming practices in Victoria.

Sheepvention Rural Expo Overview


Banking Facilities

Eftpos is available from the Bendigo Bank Cash Out Facility in the Office Block.

Baby change and Feeding (Australian Breastfeeding Association Room)

Baby Change & Feeding facilities provided by the Australian Breastfeeding Association, are located behind the Members Bar and Lounge in the Red Shield Hut.

Transport & Parking

The Free Trotters Coaches bus operates from the Hamilton Town Centre with collection at the 3HA Building in Brown Street to the Hamilton Showgrounds Horner Street Entrance. There will also be a Saleyards bus operating from the Hamilton Saleyards to King Street. Both busses operate from 8.30am on a continuous loop until gate closure.

The Hamilton Town Bus operates from the Hamitlon Town Centre to the Shakespeare and King Street entries with normal charges applying.

Limited parking is available in streets around the Showgrounds site, in the Friendly Society Oval (enter Via King St). Parking is also available at the Hamilton Saleyards, Portland Road with a free bus service to the Showgrounds, commencing at 8.30am each day.

Sheepvention Results 2019

Birdseye View of Sheepvention Rural Expo 2019

History of Sheepvention

40 years of Sheepvention

In 2018, the Hamilton P&A Society celebrated 160 years of operation and 40 years of running Sheepvention in Hamilton, Victoria.

Hamilton P&A Society members developed limited edition Pins, Hats, Wine and a historical film to mark the occasion (see below).

Sheepvention Rural Expo is a vital and historical event for Hamilton, Victoria.

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